did it for the 🤘🏼

To celebrate Travis Scott’s first Jordan Brand launch, an Astroworld-inspired block party came to life in downtown Houston.

The city showed up and showed out, then shut it all down.

In partnership with Social Status and the SNKRS app, Houston consumers were served with a geo-targeted opportunity to access the coveted product days early at both the event as well as later at the Social Status brick and mortar location. In the midst of a local pro-am basketball tournament, attendees enjoyed amusement park themed food, games, and rides inspired by the long lost and loved amusement park.