RETURN OF THE GRAIL
December 8th, 2018 marked the return of one of the most coveted shoes in sneaker history. The Air Jordan XI ‘Concord’ is highly regarded as one of the most iconic shoes ever created, therefore to celebrate the release, the Jordan Brand challenged the world to spread the love in their communities.
Every Pair Has A Story
Consumers were empowered to share their love of sneakers with someone they care about by gifting each consumer two pairs: one to keep and one to share. Basketball teams gifted their trainers and managers, while students gifted their favorite teachers all in the effort to gift the grail.
