UNITE NEW ORLEANS

Bringing the new Jordan Brand voice, UNITE, to life with Zion Williamson.

Jordan Brand took over the historic Studio Be in the Bywater neighborhood in New Orleans and transformed it into a shoe design studio for local young artists to create their own version of the Air Jordan 34. A panel of local artists, taste makers, Jordan brand designers, and Zion Williamson of the New Orleans Pelicans picked a winning design that was worn on-court by Zion himself.