Air Jordan II ‘Just Don’

The first ever SNKRS Stash scattered access points across LA masked as flower carts. In celebration of Mother’s Day, the flower carts complimented the flooded pink footwear perfectly.

Air Jordan XII ‘PSNY Wheat’

Part of a three city launch, the Air Jordan XII ‘PSNY Wheat’ access points were scattered across some of Dao and Max of PSNY’s favorite New York spots. The hunt culminated in a pop-up shopping experience at the former home of the Jordan brand, Terminal 23.

Air Jordan XI ‘Win like 82’ & ‘Win Like ‘96’

A dual holiday launch lead to creative executions grounded in history and cultural moments.

‘Win Like 82’ created a moment at Michael Jordan’s alma mater, University of North Carolina - Chapel Hill. During “Midnight Madness”, the reigning champs dropped their championship banner while the SNKRS app dropped surprise pairs of the "‘Win Like 82’ AJXI with an in-person experience outside of the Dean Dome.

‘Win Like 96’ brought giant AJXI shoe boxes across the six malls in cities where Michael Jordan won championships. Each shoe box served as a meeting point where consumers could secure and AR target which unlocked access to the AJXI ‘Win Like 96’. Mall Santas hand delivered the targets in cookie boxes to consumers.

Like Mike

Jordan Brand and Gatorade took over six 7-Elevens across 3 cities to celebrate the launch of the Air Jordan I Gatorade Collection. Four different ‘flavorways’ of the iconic silhouette were geo-fenced at specific 7-Elevens in LA, NYC, and Chicago, all of which were near locations where Michael Jordan had iconic moments.